During the past New Year, Shanghai wine market has fire up, countless wine festival, dazzling gift wine advertising, promotion as long as Miss demeanor regardless of the temperature … … as if all the wine boom in the show, it all seemed Office in a very drunken state.

Wine will sell this year, seems to have become a foregone conclusion. Business survey from Shanghai, said the news agency, the famous wine marketing company in Shanghai??? Gima Huaxia Great Wall Wine Co., sales have been ahead of schedule in January broke the 400 million yuan mark, more sales last year, more than 1.5 full billion. Quality, integrity management has made Jima and China Great Wall dry red wine in the market earned a good reputation. Other ones are wreathed in smiles, have wine shipped in for their jubilation. However, when the position of the consumer’s detailed examination of this year’s Portuguese wine bullish, or noticed, and that the red and Run mellow mixed continuously in harmony to sour, one of the most problematic is that those who control the market and I am afraid share of the “fast wine” wine of the.

Shanghai consumers with improved quality of life, in high-grade Portuguese red wine into the market this year, Qiao Huo. It is understood that the market-selling series of China Great Wall Wine, the China Great Wall dry red wine cylinder 94, China and the China Great Wall dry red wine wooden box 92 A, red Vineyard sales, accounted for more than 50% of total sales, Although the bottle’s retail price of between 180 to 700 yuan. Busy day on the upscale trend in red, so many traders love despite its own factory plant conditions, competitive forces launched a wooden box, barrel-grade red in order to seize market share. However, the wine is different from other beverage and food, a bottle of wine in addition to the use of good materials, good technology, but also need a good few years of oak aging, and can bottle wine storage. This aging process of maturation, not only takes time, but also carried out at constant temperature and humidity in the cellar, one who just spent every 550 to 1000 U.S. dollars to buy French oak barrels, it is not every brewery was equipped onwards. So a lot of use of various “fast wine” approach, including the individual manufacturers to soak oak chips in wine aging in oak barrels to replace the “middle-grade” red, in the beautiful packaging and a lot of advertising, promotion, induction of operation, as a fool consumers, “aging wine” A lot of consumers do not know on the inside, almost in a state reeling dig a lot of money wasted.

However, the fakes can be a time hiding hiding can not I, the gradual increase in the ability of the consumer tasting today, I believe that these “rapid fermentation” of the wine will not be luck long. As China’s retail market fully open to the world, a large number of high quality and low foreign red in it through the first “acclimatization period” after the Portuguese-made wine with a showdown, then, the first collapse of the bottle burst definitely one of those only have the appearance of “fast brewing” products. Only wine producing high-quality wine in a cluster will be to understand the long-lasting favor.