“To Wuliangye River, led by wine-oriented development strategy, people feel great pressure.” March 22, in Chengdu to participate in rum in Maotai Group dealer Ping Xu says.

 He having been said? Sichuan liquor due to set off a “scent” revolution. Decade sword, Wuliangye, Tuopai devaluation Maotai liquor, Langjiu the new push and flavor liquor, the second-tier Sichuan wine also introduce new flavor – 17 On the afternoon of the first stock company Wuliangye Maotai Liquor “Yongfu sauce wine” available in Chengdu, the annual capacity of 27,000 tons, surpassing annual output of 2 million tons of Maotai Liquor leading enterprises – Maotai, became Maotai liquor production championship. So far, China’s wine industry began in the 2000 King of the strategic end-flavor Lu Zhen Rong; 18, Langjiu Group announced the launch of the groom and flavor of wine and said it would move more flavor enterprise development; In addition, the Group has a high-profile Tuopai launched its first Maotai spirit “swallowing of the peace,” adding that its production capacity of nearly ten thousand tons, second-tier wine Sichuan Syrian government also launched a soft elegant wine and liquor flavor.

 In the increasingly competitive wine market, today, introduce new flavor of the wine can become a Sichuan development of new blue ocean? 2010 rum can become a starting point for the development of new wine in Sichuan?

 Decade, the new scent Secret brew

 “This is to meet consumer demand, while the move taken by the diversified development.” In the “Yongfu sauce wine” is published at a news conference, Wuliangye Group Chairman Wang Guochun disclosed, the company started in 2000, the idea of wine in preparation for more kinds of development planning. By 2002, butter wine production will reach 2.7 million tons. Through continuous testing to improve the current wine sauce production process has become perfect.

 “The first time I heard Wuliangye wants to wine sauce, the feeling did not understand, but in goods, in view of its products, I felt this wine will definitely fire.” Internally renowned wine experts Yong-Song Hu spoke highly of the “Yongfu wine sauce.”

 Now can not buy taste? Taste like? Packaging How? How much? Know Wuliangye launched the “Yongfu wine sauce”, the Group’s chief engineer Li China Tuopai asked eagerly. “Because we are well over a decade to build, it introduced the first Maotai liquor ‘swallowing of the peace’.” Langjiu Chairman Wang Jun, Lin said that the flavor is conducive to innovation and expand the market space, Langjiu the introduction of the groom and flavor alcohol will be at the same time toward the production of Maotai, aroma, and three kinds of spirits of wine flavor enterprise development.

 Liquor development of a new blue ocean

 “We are confident to achieve sales of 10,000 tons this year.” 17, Yongfu sauce on behalf of the general distributor of wine, silver-based Trade Development (Shenzhen) Company Chairman Leung Kwok-hing, said that in 3 months full product to market. “It’s the industry, the impact will be enormous.” It is understood that in the past Luzhou-flavor liquor a single large room for market growth has been limited, at present the total Maotai liquor market is also very small, there are only the scale of tens of thousands of tons of , accounting for only 20% of total sales of liquor.

 “It indicates that Maotai liquor market still has room for growth.” Wuliangye AG, Tang, chairman of the bridge that, according to Wuliangye development plan, by 2020, the Group will achieve sales income of 100 billion yuan, of which the primary industry should be The sales income of more than 20 billion yuan. The realization of this strategic goal, the company will resolutely carry out the main wine industry “a business-based” development strategy, the company became a true industry leader. Not just industrial scale and sales revenue, but also the number of kinds of wine. Therefore, the introduction of Maotai products are also the focus of strategies to achieve this goal.

 Lee will explain, “swallowing the peace,” the current situation is very satisfactory sales and investment. “Swallow the peace,” the high-end positioning, market price at around 1,200 yuan per bottle, the market prospect. “Sichuan liquor in recent years, maintained a sound momentum of rapid development, the most important reason for thanks to product innovation, marketing innovation of the all-round innovation.” 18, held in Chengdu, China wine Innovation Forum on the competitiveness of the provincial Food Industry Association, predicted that all CUI, flavor innovation is expected to lead the development trend of Sichuan wine in a new one.

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